Nate Johnson
We Don't Exercise, We Train
This statement, when understood correctly, will completely transform the way you look at working out. And when you change your way of thinking, your body will begin to show it.

Exercise vs. Training
Exercise is random. Exercise is all about today. It’s about how you feel- the sweat, the burn, the exhaustion. It’s short-sighted. Training entails being laser-focused on something. You know what you want, and you chase after it.
Training is about tomorrow. Next week. Next month. Next year.
Instead of random exercise, we train for strength because getting stronger is hands down the most effective way to shed inches, build curves in all the right places, and tone your entire body. Our comprehensive training is completely geared towards getting you stronger.
So maybe this is contrary to what you've previously thought about physical fitness, Maybe you're wondering: Do our clients sweat? Do they feel their muscles working? Do they leave workouts feeling tired? Sometimes they do, sometimes they don’t. But those things don’t matter. They’re the effects of a good workout, not the goal itself.
Effects vs. Goals
We believe the most effective goal is to get stronger: One more rep... 5 more pounds.
This is what we call “progressive overload".
It is progressively demanding more from your body. It’s the fastest, most efficient way to create change.
For example, have you noticed when you start an exercise program you make some progress, but then everything seems to stall? It’s because you’re exercising. You’re not training. You’re not focusing on PROGRESSION. When you don’t progress in your workouts, your body and health won’t progress either.
The beautiful thing about training is it doesn’t matter where you start. Unlike exercise programs that toss you right in, we assess your current strength levels. We meet you where you’re at and slowly, methodically make you stronger. Strength training is for everyone.
Don’t get caught in the rut of exercise.
Going through the motions.
Working hard, sweating, and going home with nothing to show for it.
Focus your efforts. Add another rep. 5 more pounds. That’s training.
And if you train for the next 3 months, 6 months, 1 year…you will see changes you never imagined possible.